Targeted markets, smarter investments and opportunities hiding in plain sight
Even in a crowded hotel market, Hyatt sees a decade-long runway for growth in places where demand is outpacing the quality and relevance of existing options. In this episode of Built for Impact, Hyatt’s Jason Ballard and Katie Popp join our own Mark Knott to explain what it takes to target underserved markets, adapt hotel brands to different business realities, and help owners determine where flexibility creates value and where cost-cutting puts performance at risk. They also reveal why conversions could be hospitality’s hottest opportunity and which much-hyped trends may not deserve the attention. Click below to listen to the full episode.
Built for Impact features thought leaders from higher education, hospitality, K–12 education, healthcare, and professional and collegiate sports venues, offering insights into how organizations can deliver long-term value. The podcast examines how organizations are adapting to changing community needs, evolving expectations, and new demands placed on physical assets.
Each episode highlights innovative strategies and real-world perspectives from leaders working to create impactful, resilient, and future-focused organizations.
