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Paul Brailsford shares the secrets of a successful pitch for a new facility project construction

Athletic Business: "How to Pitch a New Construction or Renovation Facility Project"

Paul Brailsford, CEO of Brailsford & Dunlavey, prefers to avoid the term “pitch” when discussing project proposals, as it suggests a sales-driven approach. In “How to Pitch a New Construction or Renovation Facility Project” on the June 4, 2024 issue of Athletic Business, Brailsford highlights the traps inherent in the traditional pitching process, noting that it often involves selling a product in a competitive context for scarce resources.

He instead suggests adopting the perspective of a responsible party aiming to drive value based on the community’s needs, “presenting oneself as an outwardly focused servant leader rather than an inwardly focused advocate.” This approach involves solving problems and optimizing benefits to align with the institution or community’s goals, fostering collaboration before formulating a project concept.

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