Salvation Army of Long Beach, California

San Diego,

Worship And Community Center Preliminary Programming And Financial/operational Analysis

In 2005 B&D was retained by Heery International architects to conduct a market-area demographic and competitive analysis of community and recreation facilities in the Long Beach area. The Salvation Army Southern California Division wanted to submit a program design package for the potential distribution of Ray and Joan Kroc funds for a community center in the Long Beach area. We conducted qualitative and quantitative research to determine the scope and scale of the facility for the new center, including: an area market analysis with demographic and facility comparisons; interviews with civic groups, community leaders, and potential partners; financial feasibility and staffing plans; and a ten-year pro forma. Our analysis revealed the nearby population was underserved and that the proposed new center would be well received. We then developed a space program that reflected a facility of approximately 168,000 SF, consisting of major program elements that would embrace the Kroc vision while enhancing the delivery of the Salvation Army’s ministries.