Northwestern University

Evanston,

University Center Needs Assessment

In 2005 Northwestern University engaged B&D to conduct a comprehensive needs assessment of the Norris University Center, specifically to determine the extent to which the center was addressing contemporary demand for space to interact socially, grow culturally, relax recreationally, and learn experientially. Our scope of work included a detailed market analysis of student, faculty, and staff demand for union facilities, programs, and services and the development of concepts to meet the identified demand. Student support for the project was verified by an electronic survey. It was apparent from our work that the center’s outdated design, inadequate facilities, and limited services had reduced its appeal and its role as the campus common ground. Students rarely “hung out” there. Our market analysis showed support for large event, performance, meeting, social gathering, food, student organization, and student services spaces within an expanded and renovated Norris Center. We distilled the components of a renovated and expanded center and presented a range of configurations responding to both the quantitative and qualitative needs expressed by the consumers and providers of services. The options included a range of levels and assignable space increasing from approximately 30,000 to 50,000 SF.

NEW STUDENT CENTER LIKELIER THAN EVER AS KEY FORCES COME TOGETHER

When Frontera Fresco opens in Norris University Center later this month, it will stand as the latest change to the 40-year-old facility.

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MEMBERS OF NU COMMUNITY EXPRESS OPINIONS ON NEW STUDENT CENTER DURING FOCUS GROUP

Northwestern students met with representatives from Brailsford and Dunlavey consulting firm to discuss potential renovations to the Norris University Center in two focus groups Wednesday.

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A MORE PERFECT UNION

Two weeks after the Starbucks opened on the first floor of Norris University Center, the lounge continues to draw a steady flow of students to study and drink coffee in a space that once was almost empty.

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