North Carolina A&T State University

Greensboro,

Student Union Programming And Financial Analysis

North Carolina A&T State University engaged B&D in 2011 to conduct programming and a financial analysis for a planned student center. Our scope of work included on-campus meetings with university administrators, user/stakeholder work sessions, intercept interviews, student focus groups meetings, a peer institution analysis, town hall meetings, and a campus-wide survey. Additionally, a demand model was created showing space utilization preferences, and an operating pro forma projecting revenues and expenses was developed to determine the project’s financial impact on the university’s overall budget. We outlined specific room configurations and sizes to enhance usage and thus increase revenue production. It was determined that wider use of the student center space by the community at large not only would add to the university’s revenue stream, but also would make the university an even more important part of the community. Our proprietary Demand-Based Programming also reflected the need for additional retail space, which would provide additional revenue and increase socializing options. We were brought back to campus in 2014 to confirm the program by comparing the proposed student center to other recently developed student centers regionally and nationally. The new $90 million student center is scheduled to open in 2017.