Middle Tennessee State University

Murfreesboro,

Student Union Feasibility Analysis

In 2001, Middle Tennessee State University’s campus master plan showed that rapid growth in enrollment would force its entire campus to shift eastward. As a result, a new campus center would need to be defined. The existing decentralized student unions were inadequate to meet the present and future demands of the university community. B&D was hired to perform a feasibility study for a new student union. Our scope of work consisted of detailed market, financial, and site analyses. The market analysis included an analysis of existing facilities, a student survey, focus groups, and a peer institution analysis. The outline student union program was the primary driver in developing the detailed financial model, a comprehensive development budget with a total project cost and a ten-year operating pro forma. We provided “block and stack” concepts for various sites with a comparative analysis of each site’s physical, location, and campus planning merits. The proposed facility would feature a new food court to accommodate peak demands on campus. It also would showcase a variety of student social activity components, including study and social lounges, a computer lounge, a movie theater, and a passive recreation area. The new 211,000 SF, $65 million Student Union Building opened in 2012, incorporating most of the programmatic elements that we originally recommended.