University of Utah

Salt Lake City,

Student Union Feasibility Analysis

B&D was retained by the University of Utah in 2002 to complete a feasibility analysis for the potential renovation and expansion of the A. Olpin University Union facilities. Our scope of work included a detailed analysis, focus groups and user interviews to determine current perception and future demand, an Internet survey to assess student demand for renovated and expanded facilities and services, and a demand-based programming of activity and program spaces derived from the survey. We recognized that the union played an integral role in enhancing the university students’ overall quality of life and would play a crucial role in the campus community’s future development. Through our market analysis, we found that the Olpin University Union was approaching limitations in its current offerings, amenities, and size, and its condition was expected to become more acute as the facility continued to age and the customer use increased. As a result, we recommended a unique and appropriate mix of renovation and addition to the facilities, developed with the support of a proposed per semester student fee increase. The recommendation included the addition of a new 15,000 SF ballroom, a 6,000 SF theater, a student organization resource center, retail outlets, and social gathering spaces. A unique feature of the plan was the renovation of space to accommodate a 12,750 SF fitness center.