University of Michigan

Ann Arbor,

Student Recreation Feasibility Analysis

In 2002 the University of Michigan engaged B&D to provide a plan for improvements to its campus recreational sports program and facilities. The university acknowledged that the aging recreational sports facilities no longer met the contemporary standards for campus recreation programs and buildings. Because of the university’s apparent facility needs, our primary goals were to develop short- and long-term renovation and expansion projects to respond to campus needs based on student demand. We initiated the process with a review of the student demographics and a review of the three existing facilities. We also met with key staff and administrators, held focus groups with current and potential facility users, analyzed off-campus fitness facilities, and sent out a student survey. Our analysis focused on student demand for various recreation activities in each of the three buildings based on the number of residents living near each facility. Our report revealed that all three facilities would require not only reconfiguring and updating, but also expansion to meet space demands. We recommended facility and program improvements for each building and upon completing the recreational sports study, we provided short-term recommendations for renovations to be completed during the summer of 2003 which would contribute to the long-term solutions for the university’s recreational sports program. As a result of this $4.7 million renovation project, by the following year, an additional 800 patrons were using the university’s sports/recreation facilities.


When LSA junior Jeff Kendall first stepped foot in the Central Campus Recreational Building (CCRB), his first impression was that the facilities appeared dated, reminding him of the shabby community center in his hometown of Midland, Mich.