Missouri Southern State University


Student Recreation Center Feasibility Study

In 2004 B&D was engaged to conduct a market study to determine the feasibility of building a new student recreation facility for Missouri Southern State University. Our approach to this study included: an analysis of cross-applicant schools; interviews with private health clubs; focus groups with student, faculty, and staff; an electronic survey to determine student needs; and a preliminary financial analysis to determine feasibility. As a result of this work we recommended incorporating the following space into the planned 65,000 SF addition to the existing facility: a three-court gym with elevated jogging track; a weight and fitness room; multipurpose rooms for exercise classes and other programs; a rock climbing wall; a lounge/juice bar; locker rooms; health and wellness facilities; and office/support spaces. We also determined that the project had sufficient revenues to support the operations and debt service, given a fundraising effort and student fee. As a result, the $14 million George Biemdiek Recreation Center opened in 2009 and received an Innovative Architecture & Design award from Recreation Management magazine.