West Chester University of Pennsylvania

West Chester,

Student Recreation Center Feasibility Analysis

In 2001 West Chester University of Pennsylvania engaged B&D and Moody Nolan Architects to assess the feasibility of developing a new student recreation facility on the West Chester campus. We were responsible for a detailed market analysis and preliminary financial analysis. Moody Nolan produced various concept design options for a predetermined location adjacent to the university’s Sykes Student Union, incorporating an outdoor plaza area to connect the two facilities. The university had minimal facilities available for student recreational use and viewed the integration of the proposed facility as essential to its long-term campus master plan. Our scope of work included evaluating existing and future recreation facilities through administrative and user group interviews, focus groups representing key university constituents, and an existing conditions analysis. A student survey was critical to assess proposed facility programs, range of services, operating performance recommendations and projections. The resulting 76,000 SF facility program based on our demand-based programming methodology was used to generate a preliminary financial analysis with an associated student fee of $110. Because student fee increases require a successful referendum in Pennsylvania, one was held in 2002. The $110/semester fee was implemented with overwhelming student support of 84%. Based on B&D’s preliminary programming, the new 72,525 SF, $28.6 million Student Recreation Center opened in August 2012.