California State University, Fresno

Fresno,

Student Recreation Center Feasibility Analysis And Referendum Support

In 2000 California State University, Fresno had a student population that had grown to 15,000, and a Campus Recreation Department that shared a few racquetball courts, basketball courts, and a weight room with the Physical Education Department. The school asked B&D to help with a feasibility study for a recreation center. Our services included a market analysis, building user interviews, program requirements, a projection of acceptable fee levels, and a financial analysis. As a result of our work, we recommended the university move forward with a student referendum to pay for the new center, despite the fact that a similar referendum had failed a few years earlier. We helped manage that referendum process and as a result, the students voted to support the new facility through a fee increase. The new 92,000 SF, $17.6 million West Complex/Student Recreation Center opened in 2006, containing not only fitness and recreational spaces but also an educational center with a 300-seat auditorium for conferences and workshops.