California State University, Long Beach

Long Beach,

Student Recreation And Wellness Center Preliminary Assessment, Detailed Feasibility Study, And Referendum Assistance

California State University, Long Beach recognized that it was one of very few CSU schools without a dedicated recreation center and in 2004 it retained B&D’s services to conduct a detailed analysis of the students’ recreation needs. Our scope of work included a market analysis of peer institutions, focus groups, an off-campus health club analysis, surveys to assess demand, an activities program to meet those demands, and a test of student support for both the facility and the fee needed to fund it. In February 2007, with 75% support, the students overwhelmingly passed a referendum in favor of the new Student Recreation and Wellness Center. The 126,500 SF, $61 million facility opened in August 2010 with a weight and fitness area, basketball courts, multi-purpose rooms, racquetball courts, an indoor jogging track, a student lounge, offices, and a juice bar. The following year, the project received an Innovative Architecture & Design Award from Recreation Management magazine and achieved LEED Gold certification by the U.S. Green Building Council.