Georgia State University

Atlanta,

Student Recreation And Fitness Facilities Demand Analysis

In 1994 Georgia State University created the Recreation Center Task Force to develop a program for a proposed student recreation and fitness center, and upon review of their program the members agreed to it needed an objective review. B&D was retained to perform that review and objectively evaluate the student demand for such a facility. Our scope of work included a survey of the students and an analysis of the findings, which required quantifying the demand, identifying fee sensitivity, and recommending a concept. Our research clearly demonstrated the demand for various types of activities and our recommendations included: replacing old weight and fitness equipment; using off-peak hours for programmed activities; providing fresh paint, new fixtures, and long-term maintenance to ensure a successful usage in conjunction with a new facility; increasing staff levels, security, and lighting to encourage usage; and exploring a joint wellness program with the hospital adjacent to the school. As a result, a new 166,000 SF $35 million Student Recreation Center opened in 2001 and has become nationally recognized as a premier facility. It features a track, an aquatic center, a weight room, game room, climbing wall, and a gymnasium. In 2002, the center won a NIRSA Outstanding Sports Facility award.