Oakland University


Student Recreation And Athletic Center Feasibility Analysis

B&D was retained by Oakland University in 1994 to complete a feasibility study for the development of a new student recreation and athletic center on its campus in Rochester, Michigan. In addition to serving recreational and fitness needs, the new facility was proposed to be a competitive venue and support space for the university’s highly competitive athletic teams, and serve as a major general-use events space. We interviewed coaching staff and university decision-makers, defined outline program requirements, projected acceptable fee levels, undertook comparative site analyses, and performed financial analyses to test performance under a variety of fees levels. We were then able to define a financially self-supporting development of a new facility connected to the existing sports center. Our plan called for some renovation to the existing center and an upgrading of its arena. Recreational sports facilities would be located in the new structure. The $32 million renovation and expansion yielded the 250,000 SF recreation and athletic center that opened in 1998. In 2000 the project received an Outstanding Sports Facility Award from NIRSA.