Alvin Ailey Dance Foundation

New York,

Student Housing Survey Analysis

The Alvin Ailey Dance Foundation selected B&D in 2011 to conduct a student housing survey analysis. As an umbrella organization for The Ailey School and other dance training and performance entities, the Foundation sought to understand the extent to which new student housing options could impact enrollment and retention. We administered a survey distributed to several distinct population sectors:

• Current Ailey School students
• Past Ailey School students
• Accepted new students enrolling in The Ailey School later that year
• Accepted new students undecided about enrolling in The Ailey School
• Accepted new students who declined enrollment in The Ailey School
• Previously accepted students who declined enrollment in The Ailey School

With respect to students’ decisions on whether or not to attend The Ailey School, the survey enabled us to quantitatively assess factors related to availability, cost, and quality of student housing; satisfaction with current living situation; preferred leasing option; and housing amenity preferences. As a result, we showed the Foundation ways to attract and retain more students by making housing a more valued resource in the lives of current and future Ailey School students.