United Development Corporation


Student Housing Market Study — Plattsburgh, NY

In 2007 United Development Corporation engaged B&D to conduct a market study for a new housing project located adjacent to the SUNY Plattsburgh campus. We were tasked with examining existing and future conditions with respect to on- and off-campus markets, quantifying demand for the proposed new housing project, establishing unit style preferences, and determining interest in amenities. Our work included: developing a student housing demand model; conducting student focus groups and interviews; providing a student survey to gauge demographics; and analyzing the off-campus housing market. Our research revealed that the off-campus market was substandard with many properties in poor condition. We helped to identify that a demand existed for new housing proximate to the university’s academic core and proposed a development that was unique to the market, offering a variety of amenities and services.