West Chester University of Pennsylvania

West Chester,

Student Housing Market Studies Phase II And Student Housing Market Study Update

West Chester University of Pennsylvania selected B&D in 2008 to complete a student housing market study. At the time, the university was implementing Phase I of its housing strategy, with 1,196 suite-style beds scheduled to open in 2009. The purpose of the Phase II study was to test demand for an additional 1,179 suite-style beds and provide critical data for the overall housing improvement plan. The objective of the new on-campus housing was to update the university’s portfolio of on-campus units, providing a full range of students with options more appropriate to their needs. Our market study approach included the following: an Internet-based survey to test the proposed unit type and price points and quantify student housing preferences; a model to project demand for Phase II housing based on data collected in the student survey; an off-campus market analysis to identify the quantity, quality, and price of rental units available to West Chester University students; and student focus groups to gain qualitative information regarding housing preferences and to gauge interest in the proposed Phase II project. Our findings with respect to demand and supply demonstrated that the university should pursue development of the additional 1,179 on-campus suite-style beds. We were retained once again in 2012 by Education Realty Trust to conduct a housing market assessment. The scope of work included interviews with stakeholders, an off-campus housing analysis, an Internet survey, and demand model. The results of the study clearly identified demand for a 653-bed semi-suite project. The $57.4 million Commonwealth Hall opened in 2014.

EMERGING TRENDS & INNOVATIVE RESPONSES

Presented by Craig Levin, Claudia Scotty, and Hank Colker at the 2011 ACUHO-I Annual Conference & Exposition.

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