University of Alabama at Birmingham

Birmingham,

Student Housing Market Analysis, Outline Program Of Architectural Requirements, Design Support, And Dining Analysis

In 2003 the University of Alabama at Birmingham retained B&D to conduct a market analysis to assess demand for on-campus housing, help evaluate current dining operations, and identify recommendations for proposed improvements. We conducted a qualitative and quantitative market analysis to evaluate demand for housing at the university and the extent to which it should address that demand through modifications or additions to its on-campus housing inventory. Our analysis identified significant demand for university housing and emphasized the development of suite-style units, which did not previously exist on campus. Furthermore, the addition of suite-style units would permit the university to remove freshmen from apartment-style units and place them in a housing option more appropriate to their needs. This, in turn, would enable the university to use its apartment housing inventory to bolster the on-campus occupancy of upperclassmen. Based on our demand analysis, we developed an outline program of architectural requirements for a proposed new suite-style residence hall. Additionally, with assistance from H. David Porter Associates, we developed recommendations for improving dining options on campus. This latter effort resulted in recommendations for improvements to operational hours and service, dining options and choices, and more flexible meal plan options. The combined effort enabled the university to create a more market-responsive on-campus living environment

RESPONDING TO ECONOMIC CHALLENGES WHILE PLANNING FOR SUCCESS

Presented by Katie Karp, Kevin Keegan, and Michael Shonrock at the 2010 NASPA Conference.

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RESPONDING TO ECONOMIC CHALLENGES WHILE PLANNING FOR SUCCESS

Presented by Matt Bohannon at the 2009 NACAS Conference.

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