University of Missouri-Kansas City

Kansas City,

Student Housing Feasibility Study

In 2007 the University of Missouri-Kansas City engaged B&D to evaluate the feasibility of developing student housing at its Hospital Hill campus. As a provider of student housing offerings to its undergraduate Volker campus population, the university wanted to explore opportunities to provide similar amenities to its undergraduate and graduate students at Hospital Hill. Understanding that those students had unique needs, the university hired us to conduct a feasibility analysis to quantify housing demand and identify unit-style preferences, price sensitivities, and interest in amenities. Our scope of work included both qualitative and quantitative analyses of market demand, and programming and financial analyses. The methodologies used included: focus groups and intercept interviews; an off-campus housing market analysis; an electronic survey of students; a recommended program; and a financial analysis. We identified the need for Hospital Hill student housing because, despite the fact that students could find affordable, quality housing in the private market, a significant portion still wanted to relocate to the proposed housing complex. Based on our research and analysis, we recommended that 410 beds of student housing be developed on Hospital Hill in two distinct phases.