Arizona State University-Polytechnic

Mesa,

Student Housing Demand Analysis

Arizona State University-Polytechnic was experiencing a steady enrollment decline as a growing number of freshman and sophomore students were changing majors and transferring to its Tempe campus. In addition, many students were choosing to live in the Tempe off-campus market and commute to nearby Poly due to a lack of available units in the off-campus market and a dissatisfaction with existing on-campus housing.

In order to deal effectively with its housing challenges, the University retained Brailsford & Dunlavey in the spring of 2016 to conduct a student housing demand analysis that examined the current housing portfolio, the off-campus housing market, and preferences for improving student life.

B&D’s approach to this analysis required an active understanding of the culture of the University as it related to other ASU campuses, and the project team met with Poly students, academic partners, faculty, and professional staff to form a clear picture of student housing’s mission. The work plan consisted of a student survey and focus groups, an off-campus market study, and a demand analyses based on the outcome of the survey results.

After synthesizing its research and analyses, B&D presented University leadership with recommendations to increase its on-campus housing by 349 beds. Further recommendations were that a detailed housing facilities master plan be developed to strategically address phasing the demolition and renovation of existing halls, and that this housing plan be integrated into the campus master plan to highlight housing’s impact on enrollment management and campus community development. B&D also advised that the University’s next steps include an assessment of campus residence life and a further analysis of campus-wide programming to ensure events are tailored to the specific demographics of Poly students. These steps aligned with the University’s stated goals and were designed to affect the changes in campus community life the students desired.