University of Baltimore


Student Center Market Analysis, Programming, And Market Study Update

The University of Baltimore retained B&D in 1993 to provide planning and programming services for the construction of a new 65,000 GSF student center on its downtown Baltimore campus. Our work included the development of overall project goals and objectives, assurance of the project’s compliance with the university’s master plan, and analysis of several proposed sites. Our detailed market analysis included user interviews, a written survey, and a local retail market analysis with area brokers. In addition, local market information was supplemented by research on national models for college unions and current literature on student center planning. This data informed both the final market-responsive program and the detailed financial analysis, enabling the university to reconcile program needs with debt capacity. Programmatic elements were envisioned to include a food court, bookstore, child care area, student health component, and career services office. In 2001 we were asked to update our study and refine the program elements of the student center. The 38,000 SF, $20.2 million student center opened in April 2006. That same year, the project received the Award of Merit by Mid-Atlantic Construction magazine, while Baltimore magazine labeled the facility as one of the best buildings constructed in the city in the previous decade.