Oakland University


Student Center, Foodservice, And Retail Market Analysis And Financial Analysis

In 1995 B&D was retained by Oakland University to perform a market and financial analysis in support of the development of a program and financing plan for the renovation and expansion of the Oakland Center. The center was designed in the 1960s to service a population less than half the size of the school’s then-current 12,000 students, and the university now sought to revise the original concept to meet the ever-changing demands of the expanding campus population. Our work included analyzing the current demand for foodservice; conducting a market analysis and concept development; interviews with user groups; and a financial analysis. The second part of our work included an off-campus retail analysis; interviews regarding the local retail market; a survey of students, faculty, and staff regarding services and fee levels; and a financial analysis to derive the university’s debt capacity under a range of variables. As a result of our work, the university invested in the development of a food court, student organization and activity offices, a computer lab, and other upgrades to the Oakland Center. This $3 million renovation was completed in 1999.