San Diego State University

San Diego,

Student Center Feasibility Study And Referendum Support, And Conference Center Programming

In 2001 Associated Students Inc. of San Diego State University retained B&D to complete a market analysis, project concept refinement, and review of a detailed financial analysis they created for the renovation and expansion of the existing Aztec Center. Our scope of work included: a market analysis of facility conditions; a comparable analysis of peer institutions; focus groups; a student survey; and demand-based programming derived from the survey. Our work revealed that the Aztec Center was too small and outdated to support the student body needs and we were then tasked to develop a final, feasible outline program to vastly reduce the original concept and the cost. We also assisted with the student fee referendum, which was ultimately defeated in light of the decline in California’s economy. In 2004 we were again retained to look at smaller renovation projects for the center. Our final report included recommendations for updating its audio visual systems, room layouts and usage, and probable costs for those improvements. The new 205,582 square foot, $104 million Aztec Student Union opened in the fall of 2013, becoming the first LEED Platinum student union in the California State University system.


Following up on many of their campaign platforms, Associated Students executive board members, led by A.S. President Matt Keipper are tackling long-time campus concerns.