Central State University

Wilberforce,

Student Center Feasibility Analysis

Central State University was looking to develop a new student center on campus as part of its commitment to increasing enrollment. The university realized that this addition would provide appropriate social, cultural, and recreational spaces for current and future students looking for unique out-of-classroom experiences. B&D was hired to conduct a feasibility study that examined options for such a student center, and our work included: an assessment of the current facilities; focus groups to define the perception of, and demand for, a new center; a national competitive study; an analysis of local retail and food service; a comparison to local private health clubs; surveys about desired amenities and services; and an outline program, budget and financial model to demonstrate the project’s feasibility. Working within the university’s budget constraints, we provided it with a blueprint for developing an expanded student center that would be the hub of activities on campus. The 85,000 SF, $33.5 million University Student Center opened in 2015. It includes a 600-seat dining area, a bookstore, a computer lab, study and meeting rooms, recreational space, a theater, and a ballroom.