University of San Diego

San Diego,

Student And Faculty Housing Preliminary Assessment, Student Housing Market Study

In 2005 the University of San Diego retained B&D to conduct a preliminary assessment of student preferences for on-campus housing. We analyzed first-year student housing, cost-of-living impacts on housing, and the ability of faculty members to transition from renting to home ownership. Upon completion of that study, we were retained again in 2006, this time to conduct a detailed student housing market analysis. The university was then undertaking several initiatives to improve students’ experiences, and meeting their housing demands was a critical part of the plan. Our work on this project included: student focus groups and a survey to understand existing preferences; a study of campus housing industry trends; identifying the target market for on-campus housing; conducting a competitive context review; and examining various ‘sophomore year experience’ programs. We concluded that the university’s housing was still competitive because of its safety, convenience, and sense of community and because of the state of the off-campus market. As a result, the university felt confident to add 250 beds without fear of losing occupancy. We recommended the addition of an extended-hours café and a state-of-the-art workout facility to exceed off-campus counterparts and remain competitive with that market.