Jackson State University

Jackson,

Stadium Preliminary Assessment

In 2005 B&D was selected by Jackson State University to develop a case statement examining options for improving its football program while maximizing the positive impacts to the university and community. The case statement was to serve as the basis for future more detailed analyses. At the time, the university held its home football games and other major events at a state-owned and –managed facility five miles from campus. Football has a strong tradition at the school and the university is consistently ranked high with respect to attendance, but the current facility agreement severely hampered the school’s ability to convert that enthusiasm into revenue. Our analysis included: interviews with key administrators; research of historical data; an examination of the current facility being used; a peer institution analysis; research of the city’s plans; and development of a financial analysis. We found that the city of Jackson was undergoing significant changes in an attempt to spur economic growth, and a new stadium would complement those efforts and serve as an anchor. Thus it was recommended the university take next steps in the development of this facility. As a result, the school moved to present our findings to the state legislature to secure support for moving forward with a more comprehensive analysis.

STUDY MAKES COMPELLING CASE FOR JSU’S OWN FOOTBALL STADIUM

The Tel Com Center and the Metro Parkway are already on line while construction of the convention center and the King Edward project is close.

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POSSIBLE J.S.U. STADIUM SITE UNVEILED

Recently there has been some discussion among Jackson State and city officials about building a stadium for the Tigers.

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