Winston-Salem State University

Winston-Salem,

Stadium Operation Analysis

B&D was retained by Winston-Salem State University in 2011 to conduct a preliminary analysis of the operations at Bowman Gray Stadium and the surrounding area. Opened in 1937, the 17,000-seat multipurpose venue attracts a host of athletic and entertainment events year-round. We were tasked with identifying the strategic and value-added opportunities that owning the asset would present to the university, including financial risks, revenue opportunities, and the potential impact on the university’s operating paradigm.