City of San Francisco, CA

San Francisco,

San Francisco 49Ers Stadium Market And Financial Feasibility Study

In 1996, B&D was engaged by the City of San Francisco’s Office of the Mayor to assist with negotiations for a new stadium project with the NFL’s San Francisco 49ers. We provided market and financial feasibility assessments of the stadium project to the city and analyzed the private financing potential of the stadium. Our analysis gave particular consideration to the NFL’s guarantee of hosting a Super Bowl and the linkage of the stadium project to a proposed major retail development by the Mills Corporation. Ultimately, the assignment was discontinued when the 49ers ownership went through a transition and the project was tabled.