San Diego Super Bowl Host Committee

San Diego,

San Diego Chargers Stadium Site Evaluation And Financing Plan

In early 2002 B&D was engaged by the San Diego Super Bowl Host Committee to evaluate a range of potential opportunities to develop a new $450 million NFL football stadium in San Diego County. While the market had traditionally supported the NFL Chargers and frequently hosted the Super Bowl, the aging and outdated Qualcomm Stadium was reaching the end of its useful life, causing the MLB Padres to relocate to a new downtown ballpark, compromising the Chargers’ future financial viability, and impairing the region’s ability to attract future Super Bowls. We were engaged to identify and evaluate potential sites and create a viable financing plan for a new stadium, suitable as both the home field to the Chargers and as a future Super Bowl site. We evaluated a number of sites throughout the county, identifying and analyzing ancillary development opportunities, establishing basic architectural program requirements, and creating a comprehensive financial model to test project performance under a variety of scenarios. This planning defined the basic formula that was applied in subsequent negotiations and studies between the city and the Chargers organization.