Northwest Missouri State University

Maryville,

Residential Life Master Plan Advisory Services

CLIENT CHALLENGE
The university engaged Brailsford & Dunlavey in the summer of 2017 to develop a residential life master plan. Campus leadership recognized that the student experience in its existing facilities did not meet student expectations, which impacted its ability to recruit and retain students and build a strong community. In addition, the university’s debt structure prohibited the capital investment needed to upgrade the residential and dining facilities, compounding the amount of deferred maintenance.

B&D SOLUTION
B&D provided the university with a series of recommendations based on an on- and off-campus housing analysis, peer benchmarking, a demand analysis, and a student survey focused on why students choose to live off campus. The plan’s capital investment recommendations outlined auxiliary revenue streams to support the phasing plan addressing renovation / development housing and dining plans through 2027.

PROJECT HIGHLIGHTS / RECOMMENDATIONS
• Consider a second-year live-on requirement, building both student retention and a sense of community
• Broaden contributions to capital investment plans through student fees and the foundation
• Expand dedicated living-learning spaces
• Upgrade dining programs beginning in 2018 to include more flexible and expanded plans
• Utilize a three-phased program to address deferred maintenance and renovation issues
• Re-configure housing unit types and neighborhood placement in response to student desires and competitive offerings at peer institutions