Western Washington University


Recreation Feasibility Analysis, Programming, And Referendum Support

B&D was retained by Western Washington University in 1999 to provide a feasibility study for a new student recreation center, as the university recognized their outdated facilities could no longer meet the needs of the campus population. Our scope of work included a detailed market analysis of peer institutions, concept development focus groups, off-campus health club analysis, a survey to assess student demand for recreational activities and services, demand-based programming of activities based on the survey, and the development of an outline program reconciling demand with current supply. The survey included testing student tolerances for various fee levels and project concepts. After the feasibility study was completed, we developed a detailed program of architectural requirements and a site analysis. The project was funded by a dedicated $80 per quarter fee levied on each student. The students approved the fee in a referendum vote in 2000 and as a result, the $26 million, 100,000 SF Wade King Student Recreation Center was completed in 2003. In 2004, it earned the Outstanding Sports Facility Award from NIRSA. And in 2007, the Center received LEED Silver certification from the U.S. Green Building Council.


Presented by Kim Martin and Jen Zirkle at the 2008 NIRSA Conference.