Kent State University

Kent,

Recreation Center Market Study And Referendum Support

B&D was retained by Kent State University in 1996 to provide professional consulting services for a proposed new recreation center on its main campus. The existing facility had been built in 1979 and was being used for recreation, athletics, and dance programs. The school’s enrollment had also grown by 20% in that time and intramural participation had increased over 500%. Our scope of work on this project included: a market analysis; interviews with users; an outline of program requirements; a projection of acceptable fee levels; a financial analysis; and assistance with a referendum. Based on our studies, we recommended the university move forward with a referendum asking the students to pay a dedicated $55/semester fee for a new recreation center. The referendum passed and, as a result, the 153,000 SF, $25 million Student Recreation and Wellness Center opened in 1999. It went on to receive a NIRSA Outstanding Sports Facility award and an Immy award from the Kent Area (Ohio) Chamber of Commerce.