California State University, Chico

Chico,

Recreation Center Feasibility Analysis And Referendum Support; Recreation Center Market Analysis Update And Referendum Support Update

The Associated Students of CSU, Chico wanted to explore the feasibility of adding a student recreation center and in 2000 asked B&D for a market analysis, preliminary architectural programming, and a financial analysis of the proposed project. Our work included analyses of the competitive market, focus groups/surveys, and a financial model, all of which were the basis of our recommendation to build a 170,000 SF center that could be operated with a reasonable student fee. We then helped the university with a referendum on the fee-funding aspect of the project, which was defeated in part because of unprecedented intervention by the International Health and Racquet Association on behalf of local club owners, and in part because of CSU’s requirement that a portion of the fees be collected prior to opening the facility. In 2004, we updated our prior work, developed a new fee structure and ultimately won the student referendum for a fee in exchange for the new 113,160 SF, $43.7 million Wildcat Recreation Center that opened in 2009. The project received an Innovative Architecture & Design Award from Recreation Management magazine, earned an Outstanding Sports Facility award from NIRSA, and achieved LEED Gold certification.