Lakeland Community College


Mixed-use Development Planning Advisory Services

In June 2016, Lakeland Community College engaged Brailsford & Dunlavey to provide advisory services for a mixed-use development on the school’s main campus. At the time, there was no on-campus housing and there were no student-focused properties in the area around campus to serve Lakeland’s 7,941 full- and part-time students. Retail options on campus were limited to two college-operated foodservice facilities and a bookstore. The college wanted to provide its students with contemporary campus amenities to improve student life and ultimately to maximize recruitment and retention efforts.

To meet the college’s challenge, B&D created a plan that began with a strategic value analysis work session with college administrators wherein the project’s strategic objectives were established. This was followed by a series of analyses in line with those objectives that included student interviews and surveys, an off-campus housing analysis, and demand assessments for commercial office space, retail offerings, student housing, and a hotel.

Having fostered consensus with Lakeland’s administration for the project’s goals, B&D generated a series of recommendations based on its conclusion that demand existed for the following four asset classes:

• Housing: Provide on-campus student housing to consist of approximately 350 apartment-style beds to recruit, retain, and expand programming for its students.
• Commercial space: Given the college’s adjacency to the freeway and the area’s current market conditions, seek a commercial office building(s) for the 50,000 – 75,000 GSF of college property available.
• Retail: Establish approximately 11,000 GSF of student-related retail, including a coffeehouse, a fast-casual restaurant, and a convenience store.
• Hotel: Develop a limited-service hotel with approximately 80 guest suites that will be closely aligned with the college.

To best achieve the college’s goals and be in line with existing Ohio legislation, B&D recommended that the projects be implemented through a public-private partnership and outlined next steps involved with the process of soliciting private partners.