Morehead State University


Comprehensive Planning Advisory Services

Client Opportunities

Elevate the university as a regional destination for higher learning while supporting the broader institutional objectives of greater academic success, enhanced student development and engagement outcomes, increased persistence to graduation, and financial accessibility for the university’s traditional service area

Establish a residential experience that integrates the university’s academic values and fosters highly engaged student communities while maintaining affordable rental rates


B&D Approach

Expanded on the previously established Housing Master Plan, which led the university to invest over $70M in its housing inventory over 11 years

Conducted extensive data gathering and analyses, including administrator interviews, a review of regional economic trends, an analysis of student survey data, engagement with on-campus stakeholders, and a demand-based programming analysis

Led a Strategic Asset Value (“SAV”) visioning session to understand the university’s goals regarding student housing and the overall student life experience, and to then establish the strategic priorities that must be accomplished through housing in order to achieve these goals


Project Outcomes

The Master Plan is in progress. B&D’s advisory services are focused on developing a feasible plan to align market preferences and university objectives to best meet student needs.