Reston Association and Reston Community Center, VA

Reston,

Community Recreation Center Market Study

B&D was selected in 2008 by the Reston Association (RA) and the Reston Community Center (RCC) to conduct a market study for an indoor recreation facility in line with the goal of building a better community. Reston had grown and diversified, and needs emerged that could not be met by existing facilities. We were to provide a framework for moving the community forward and the results of our study were intended to guide the community in the years ahead. Our work built on previous planning studies but provided updated research on Reston’s unique market, demographic characteristics, and community values. The RA and the RCC strived to find a balance between a broad range of recreation interests and the high demand for popular activities among their residents. While these organizations realized they could not serve the needs of every individual, they hoped to be able to accommodate the depth of community demand for indoor tennis and aquatics through a new facility.