City of Reston, VA

Reston,

Community Recreation Center Market Study Update

In 2013 B&D was engaged by the Reston Community Center to update its 2008 recreation center market study. The objective of this assignment was to understand public interest and financial parameters associated with developing a new indoor recreation center. Our work effort began with a meeting with the Board of Governors to understand the drivers and vision associated with the prospective development of a new recreation center. Based on Board feedback, we updated key components of the previous market analysis to include Reston’s demographic composition and existing facilities in the region. Several meetings were conducted with the community to understand interest and concerns with developing a facility. A competitive context analysis was completed to assess the environment within which any new facility would compete, while a financial analysis was used to determine potential revenues, expenses, capital costs, and general financial performance of a recreation project.