Athens State University

Athens,

Civic Center Market And Financial Analysis

In 2014 B&D was selected by Athens State University to conduct a market analysis for a new on-campus civic center. This facility would be a central gathering place for the community, a site for entertainment, and a venue for university and corporate events. In addition, it was envisioned as generating further economic development opportunities, such as retail, restaurants, and lodging. We conducted stakeholder interviews and analyzed market demographics and area economic indicators. Regional facilities also were studied, and interviews were held with promoters and industry professionals to gather input on the feasibility of the proposed development. Finally, a financial analysis was developed to examine the project’s economics, and concepts were presented that outlined several renovation and new construction plans ranging in cost from $6.3 million to $27.3 million.