University at Buffalo

Buffalo,

Campus Recreation Master Plan, Master Plan Update, And Public-Private Partnership Assessment

In 2002 B&D was hired by the University at Buffalo to undertake a master plan of the university’s recreational facilities. At the time, the university’s Department of Recreation was part of the Department of Athletics and as such had not fully realized its potential, delivering services that were compromised by the needs of Athletics. Further, the facilities were poorly planned and physically obsolete. We were retained to analyze the demand for recreational, intramural, and club sports for the entire campus. We reviewed current operations and facility infrastructure, studied the off-campus fitness market, conducted focus groups, and implemented a Web-based survey to assess demand. All that data was integrated into a financial model with an outline program for new and renovated facilities. Our survey yielded more responses than any referendum in the school’s history, which alleviated the need to hold another one for a fee increase. The results clearly revealed that the students found the present facilities qualitatively and quantitatively deficient, and were in favor of creating an independent Department of Recreation. In 2013 we were retained again to update the master plan. And in 2014 we were tasked with developing a public-private partnership assessment.

MAKE YOUR CAMPUS RECREATION DEPARTMENT SOAR

Presented by Brian Hanlon, Andrea Costantino, and Malcolm Lawrie at the 2003 NACAS Conference.

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CLARK HALL SHOWS ITS AGE

Clark Hall has been a home for UB athletics and intramurals for over 70 years, and little has changed since it was built in 1937.

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