Florida International University

Miami,

Campus Quality Of Life Master Plan

In 2012 B&D was re-engaged by Florida International University to conduct a Quality of Life Master Plan for the institution’s Biscayne Bay Campus (BBC). The goal of this effort was to better understand the utilization patterns and demand preferences for BBC students in relation to housing, recreation, and union space. The analysis and research for the Plan included a demographic analysis, focus groups and stakeholder interviews, an off-campus market analysis, a web-based student survey, and a demand analysis. In past planning efforts for the University, we had provided strategic and facility planning services for the institution’s Housing & Residential Life department on its main campus, Modesto Maidique Campus (MMC), which provided a strong point of comparison for us as we evaluated the quality-of-life needs for BBC. The findings from the planning effort indicated that BBC students were demographically similar to MMC students; however, BBC students‘ utilization of quality-of-life facilities was less intense than what was exhibited on MMC as a result of limitations related to physical assets and academic offerings. We determined that the major catalyst for change on campus would be an increase in the depth and breadth of academic offerings on BBC, rather than through the speculative addition of new/renovated facilities. We discerned that facility enhancements should respond organically to changes in market demand on campus rather than attempt to manufacture change through new construction. We also recommended that the University finalize the overall strategic vision/direction for BBC in relation to the institute, and then position its academic offers on BBC accordingly to realize the desired end result.