East Carolina University

Greenville,

Campus Master Plan; Union And Health Sciences Building Programming And Financial Assessment

In 2009, East Carolina University was looking for a campus master plan that would interact with the Athletic Department’s master plan. B&D was selected for this work, along with SmithGroupJJR. Our work consisted of student focus groups/surveys, peer analyses and off-campus housing research. We discovered that their housing needs related to the existing stock’s quality, not its size, and we developed a phasing improvement strategy that would replace old facilities, de-densify others, convert community-style rooms into suites, build new living-learning spaces, and restore an existing office building to its original use as a residence hall. We recommended the school investigate a public-private partnership to provide the upperclassmen with nearby apartment-style housing, and expand two of their dining halls.

Our studies also uncovered the fact that the present union facility needed to be replaced, due to major deferred maintenance issues and space shortages, in order for the school to meet recruitment and retention goals. Additionally, the construction of a 65,000 SF annex to their Student Recreation Center was advised, which would provide higher quality services. We went on to recommend construction of a new multipurpose facility on the Health Sciences Campus as well. Our findings were incorporated into the school’s capital project list.

In February 2013, the university’s Board of Trustees approved a $162 million development and re-hired us and SmithGroupJJR to develop a planning assessment for the student union and the Health Sciences Campus student services building. Our scope of work included programming and testing the economics of the new facilities. The 208,757 SF main campus union will contain a cultural center, multipurpose theater, bookstore, dining hall, and 700-space parking structure. The 67,788 SF student services building will contain a recreation center, multipurpose event space, wellness office, and marketplace dining area. Construction of these two facilities will begin in the fall of 2014.