University of Virginia’s College at Wise

Wise,

Campus Edge Student Housing / Retail Feasibility Analysis

In 2005 the University of Virginia’s College at Wise engaged B&D to evaluate the demand for new apartment-style student housing. Specifically, the college wanted to evaluate the feasibility of a mixed-use housing/retail development near the campus edge and we were hired to determine the level of student support for such a project. We prepared a housing demand study and market analysis that included: focus groups with UVa-Wise students; a detailed off-campus housing analysis to understand the nature of existing area competition; interviews with city planners to identify future housing development plans that would potentially impact new college housing development; a Web-based student survey on students’ housing preferences; and a demand analysis for housing located at campus edge development. To determine realistic demand, we defined a target market of students who likely would be interested in leasing housing. Our analysis revealed that a college-sanctioned campus edge development could support the construction of approximately 200 to 300 beds in a mix of configurations. Interviews with administrators revealed that the college was only interested in pursuing a project that posed a low financial risk. Based on that tolerance level, we recommended that any campus edge housing development occur through a public-private partnership. We also recommended that before moving forward with a housing/retail mixed-use development, the college should conduct a detailed retail demand study and a detailed financial analysis.

STUDY DOCUMENTS STUDENT NEEDS, WANTS

UVa-Wise leaders have a valuable resource at their fingertips as they consider development of new housing and retail space – an extensive collection of student opinions and thoughts on local housing options.

DOWNLOAD
STUDY EVALUATES HOUSING FACILITIES, OPTIONS

Finding off-campus housing is a difficult task for many University of Virginia’s College at Wise students.

DOWNLOAD
FOCUS GROUPS PROVIDED INPUT ON STUDENT HOUSING

A consulting firm gathered lots of opinions, thoughts and ideas from UVa-Wise students and staff as it analyzed housing demand and housing needs.

DOWNLOAD