Florida International University

Miami,

Campus Dining And Retail Demand Analysis And Financial Analyses; Strategic Retail And Dining Master Plan

In 2010, B&D was engaged by Florida International University to determine the total demand for additional on-campus foodservice and non-foodservice retail at the Modesto A. Maidique (MMC) campus. With significant enrollment growth during the previous decade and plans for continued growth, the campus required additional infrastructure in research, academic, athletic, student life, and parking facilities. A key component of many of these new facilities would be retail space. B&D was tasked with analyzing the existing inventory of foodservice and retail, historical financials, demographics, campus initiatives, enrollment trends, and off-campus conditions. Our work included focus groups with students, faculty, and staff; a student survey; on- and off-campus market analyses; a supply and demand study of retail opportunities; and a financial analysis of potential revenues, expenses, and net operating income. We determined that sufficient demand existed for both additional foodservice and retail for six distinct neighborhoods and presented feasible development options for each, along with specific recommendations. In the following year the university again retained our services to develop a more detailed financial analysis for this project. And in 2012 we were hired to complete a strategic retail master plan in order to evaluate the university’s demand for foodservice and other retail services on its campuses over the next 10 years. A series of recommendations were issued, identifying ways in which the university could expand its retail offerings and improve its operational approach.