Middlesex County Improvement Authority

Middlesex County,

Ballpark Feasibility Analysis

In early 2003, B&D was selected by the Middlesex County Improvement Authority to undertake a feasibility analysis for a 6,000-seat ballpark in Middlesex County, NJ for a proposed franchise in the Atlantic League of Professional Baseball. Based in part on the overwhelming success of the Atlantic League’s Somerset Patriots in nearby Somerset County (as predicted in a similar feasibility study we completed), the Patriots owner Steve Kalafer secured the rights to Middlesex County and negotiated with officials to develop a ballpark for a new club. Our study demonstrated that the county offers great potential as a market for independent baseball. This holds true even after considering the close proximity of both Commerce Bank Ballpark and Mercer County Park. Our study showed not only that Middlesex County’s demographic and corporate market characteristics are strong for the support of independent or Minor League baseball, but also that residents and businesses in the county currently provide little support to the other two venues, primarily because of distance—indicating they would support a Middlesex County club without negatively impacting the neighboring franchises. The study projected that the ballpark could generate sufficient revenues to cover operating costs, retire the debt necessary to fund the facility, and provide sufficient operating profit for the baseball franchise.