Arizona State University


Athletics Master Plan Advisory Services

In February 2016, Arizona State University engaged Brailsford & Dunlavey VENUES, along with HOK Architecture, to conduct a market and financial assessment for the development of a new or renovated arena as part of its campus-wide athletics master plan. To accomplish this goal, the study specifically addressed:

• The market potential for external events
• Demand for assorted premium seating options
• Revisions to the university’s athletic tenant ticket pricing structure
• The definition of appropriate building programs
• Funding options created by facility operations

The university received B&D’s analysis in August 2016 and on the basis of study findings proceeded with development of a new 5,000-seat arena for Olympic sports and renovations to Wells Fargo Arena.