Maryland-National Capital Park and Planning Commission

Landover,

Athletic Facility Market Study, Financial Analysis, Site Utilization Analysis, And Business Plan

In 1996 the Maryland-National Capital Park and Planning Commission, in partnership with key members of the privately developed Prince George’s County Council, began the process of bringing to reality the Prince George’s Sports & Learning Complex, to be located on an 80-acre site adjacent to the Washington Redskins’ FedExField. This 240,000 SF facility was designed to house world-class and amateur track & field, gymnastics, and aquatics (50 meter x 25 yard Olympic-size pool) competitions. The interior of the main Complex facility also would house a 21,500 SF fitness center. In addition, there would be an outdoor track and stadium with approximately 6,000 seats and other competition fields. We were retained in 1996 to evaluate the county’s demand for wellness and fitness activities, the demand for participation sports and family entertainment facilities, and the regional demand for high-level athletic competitions (from both a participant and spectator vantage). We were responsible for refining the architectural concepts and for developing the building’s business plan. Because the building would have daily users and periodically host large-scale events, it required creative and thoughtful planning on both an architectural and staffing level to ensure that all user groups had an experience that would ensure long-term success. Lastly, we conducted all market and financial analyses to confirm the local community’s wishes for the facility. Revenues were derived from several “zones” of users. Neighbors within the so-called stadium “impact zone” were given a sharply discounted rate while those from the more affluent outlier areas paid a fair market rate for memberships or drop-in use. We incorporated a learning zone within the facility and generated the main street concept for the entry level. The $30 million main field house facility and outdoor fields opened in 2000 and has prospered ever since.