University of South Dakota

Vermillion,

Arena And Stadium Feasibility Analysis And Sports Performance Enhancement Study

In October 2011, B&D was engaged by Architecture Incorporated to complete a feasibility study for a new on-campus athletic arena and an improved DakotaDome football stadium at the University of South Dakota. We conducted an analysis of comparable, peer, and aspiratory facilities; a corporate market analysis; and a survey of season ticket holders to develop appropriate premium seating programs and associated price points for both a new arena and an improved DakotaDome. We determined that a renovation of the DakotaDome should include 400 net new club seats, priced between $700 and $800 annually, with access to a lounge area that provides a view of the playing surface. To supplement club seat offerings, we also advised for the inclusion of group premium seating areas via 10 to 12 shared, six-person loge boxes for a lease rate of $900 to $1,000 annually. Our recommendation that a DakotaDome renovation feature primarily club seats was due to survey respondents preferring more interactive lounge spaces—which accompany club seats—in place of more exclusive offerings such as luxury boxes. The University’s new Sanford Coyote Sports Center opened in 2016 and features a 6,000-seat arena. It also houses athletic department offices, athletic training facilities, a weight training room, VIP areas to watch basketball and volleyball (and football at the adjoining DakotaDome), separate lock rooms and lounge areas for the men’s and women’s basketball teams as well as the volleyball team, a film/media room for team meetings, a video production room that controls all display boards at every Coyotes sports venues, a practice court and an area for future development of physical therapy classrooms.