City of Alexandria, VA

Alexandria,

Aquatic Center Feasibility Study

In 2014 B&D was retained—through Hughes Group Architects—by the City of Alexandria’s Department of Recreation, Parks, and Cultural Activities (“RPCA”) to develop the market study, financial analysis, and programmatic components of a feasibility study for an expanded Chinquapin Aquatic Center. The existing center features a 25-yard indoor pool and diving well, as well as a spa, locker rooms, multipurpose spaces and a cardiovascular/weight room. Our feasibility analysis indicated that, based on national participation data and Alexandria’s demographic makeup, demand in the city was strong enough to support an aquatic expansion at the Chinquapin facility. While conducting this initial analysis, we also worked with RPCA to lay out the city’s strategic objectives for an expanded aquatic center, which included:

• Program the new facility to satisfy unmet needs in Alexandria.
• Focus the design on optimizing functionality.
• New facility operations must support a cost recovery model of at least 80%.
• Enhance staffing efficiency to lower operational costs.
• Align admission rates to match those of comparable facilities.

We then refined its market analysis through the development of case studies, implementation of a community survey, and completion of a demand-based programming model. Our findings provided the basis of a detailed programming recommendation for an expanded Chinquapin Aquatic Center.