Mylan Park Foundation

Morgantown,

Aquatic Center And Track & Field Complex Planning Assessment

In 2016 the Mylan Park Foundation engaged B&D to estimate the market demand for, and likely financial performance of, a new aquatic center and track & field complex in Morgantown, West Virginia. Known as the Mountaineer Center, the project would be a public-private partnership between the foundation and West Virginia University. Our scope of work included a visioning session to identify key drivers; a market analysis to inform a market-responsive program; an analysis of the financial feasibility of the proposed project; and a report deliverable to support the foundation’s funding efforts. A competitive context analysis revealed a lack of indoor aquatic facilities in the Morgantown area. While the area had numerous outdoor pools, it lacked state-of-the-art facilities for recreational swimming, competitive swimming and diving, cross-participation fitness (water and dry land), and specialized aquatics programming. Similarly, the assessment showed that Morgantown lacked modern track & field facilities capable of hosting West Virginia University athletics, local track and field programs, and community organizations. It was determined that a new venue at Mylan Park could attract regional and national events that would generate positive economic benefits and hotel night stays in Monongalia County. Finally, based on the study’s findings, we advised the foundation that securing long-term partnerships with the university and other organizations, as well as generating membership revenue, would be critical to achieving the desired facility’s operating goals. The Mountaineer Center program included a 50-meter competition pool, a diving well and platform, a 25-yard community pool, a leisure pool and slide, warm water therapy pools, wet classrooms, fitness space, and an outdoor splash pad. The project is projected to open in 2018.