Washington State University


Active Leadership Center Feasibility Analysis

In 2011 Washington State University hired B&D to provide comprehensive programming and feasibility analysis services for a new campus Active Leadership Center. The university sought to understand how the Center could best serve its students, faculty, staff, alumni, and local community. The new building would support the university’s mission of graduating healthy, self-aware, culturally competent, and civically responsible global leaders. Our approach included:

  • Stakeholder meetings and focus group interviews were conducted to broadly understand preferences among students, faculty, and staff.
  • The previously completed strategic asset value analysis was updated to identify strategic project objectives.
  • An outline program was developed to determine the size and components of the building.
  • An adjacency diagram was produced to illustrate primary, secondary, and visual adjacencies required in the Center.
  • A comprehensive site analysis was completed and included studying walking distances, vehicular and pedestrian access, and retreat amenities.
  • Three-dimensional images were developed to illustrate vertical adjacencies, as well as site elements and context.
  • A financial analysis was conducted and included sources (fees, rentals) and uses (hard costs, soft costs, operating costs).

We recommended a two-phase process for developing the 96,500 SF, $35.5 million Center. Phase I would focus on the development of spaces and programs that would meet the needs of students, faculty, and staff. Phase II would focus on Washington State alumni and the Pullman-area community.